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Bindhu Ann Thomas, Yadhukrishnan V. S., & Abhirami Krishna

Impact of Personal Innovativeness in IT on the Behavioural Intentions of Teachers in Kerala: Investigating the Mediating Role of Perceived Usefulness

This study examines how Personal Innovativeness in Information Technology influences teachers' adoption of educational technologies through Percei...

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Vidhita Sinha & Darshana Trivedi

AI in HR: A Systematic Literature Review and Future Research Agenda

This systematic literature review explores the role of Artificial Intelligence in Human Resource Management, highlighting its applications, challenges...

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Ravi Kumar N. & Raja J. A.

Relationship between Social Media Marketing, Electronic Word of Mouth, and Brand Identity: Evidence from Fashion Industry in Bangalore

This study examines how social media marketing influences brand identity through electronic word of mouth in the fashion retail sector.

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Kannan Paulraj, Suresh Kumar M. A., & Sivashanker S.

I am not Special, Let me Live Normal: Differently Abled Voice from higher Education Institutes of India

This study explores the lived experiences, challenges, and opportunities of differently abled students in Indian higher education using a phenomenolog...

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Madhusudan Lamichhane & Pradip Subedi

Can Risk Perception Moderate the Relationship between Financial Literacy and Investment Decision: An Empirical Study among the Nepal Insurance Industry

This study examines how risk perception moderates the relationship between financial literacy and investment decision-making among investors in Nepal&...

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